The IHG Kinship economy report has revealed that new forms of ‘relation travel’ are changing the way traditional accommodation operators do business, incorporating non-tourism elements. Mobile travel bookings are also set to increase rapidly in the future. The role of traditional accommodation is transforming. The role of accommodation is transforming as travellers become more technologically aware, seeking to develop more meaningful relationships while on holiday. One in four travellers have used social networking sites to plan their travel, while almost 50 percent have made travel plans based on reviews and the experiences of others. The report said that business and leisure travellers have and will begin carrying high-tech devices and ‘accessories’, radically manipulating the way in which people search and book accommodation.