Money is emotional, not transactional

first_imgAccording to the Federal Reserve, over 14 TRILLION financial transactions are conducted every single day. Making a deposit. Applying for a loan. Withdrawing money. Writing a check (wait, does anyone still do that?).Those are not just transactions—they are emotional decisions. Why? Because money is emotional. Talk to anyone about money and watch how emotional they get. Feelings like sadness, happiness, frustration, anger, disappointment and joy often enter the conversation.A Gallup survey showed a customer who is “emotionally connected” to your place of business is likely to spend 46% more money than a customer who is merely “satisfied” but not emotionally bonded. Other research indicates that as much as 70% of purchase decisions are made on emotional, not economic, criteria.So not only is money emotional—emotions bring money. continue reading » ShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblrlast_img read more

Retail: Working the Oracle

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Ireland off to solid start against Namibia

first_img The hosts opted to bat first in the four-dayer at Windhoek, reaching stumps at 250 for nine on the back of 78 from JP Kotze. The Irish shared the wickets around with six bowlers among the wickets and two scalps apiece for Tim Murtagh, John Mooney and George Dockrell. Ireland turned in a disciplined bowling performance on day one of their Intercontinental Cup clash against Namibia. Press Associationlast_img read more