Owen: Shaw ready for big club

first_img Reports have suggested United are trying to sign 18-year-old Southampton defender Shaw, who has been included in England boss Roy Hodgson’s squad for this summer’s World Cup. The left-back already has over 50 Barclays Premier League starts and a senior international cap to his name. Press Association And when asked about the prospect of Shaw joining United, Owen, who made such a memorable impact at the 1998 World Cup as an 18-year-old, told Press Association Sport: “I think it’s always good to keep progressing up the ladder and to play at the highest standard. “And once you have had the experience that Luke Shaw has had in the Premier League, I think you are certainly ready for that challenge now. “Having had the first-team experience he has, and now going to a World Cup, I’d say he is more than ready to join a really big club – if Southampton let him go.” Should the move to United go through this summer, Shaw will be joining at an interesting time for the club. The Red Devils are set to undergo considerable change as they look to bounce back from a disappointing 2013/14 season following the retirement of boss Sir Alex Ferguson, with a permanent replacement – Louis van Gaal, it seems – for Ferguson’s successor David Moyes coming in and the squad being overhauled. Owen feels the Shaw transfer would be a good one for all parties concerned. “United have obviously had a poor campaign by their standards and we talk about rebuilding, but it has only been one season – there is still an awful lot of quality there,” the 34-year-old said. “They are a huge club with a huge stadium, and I presume they are going to get a huge manager as well. Former England and Manchester United striker Michael Owen is confident Luke Shaw is ready for the challenge of being a Red Devils player. “I wouldn’t have thought they will be coming seventh again next season, put it that way – I think they will be right back in the mix. “But they are going to have to buy quality players like Luke Shaw, and particularly in defence, because they have lost Nemanja Vidic and Rio Ferdinand, and there is talk about Patrice Evra as well. “They are going to be hard to replace, but someone like Luke Shaw would go a long way towards that. “So the only losers would be Southampton – but then again, I’m pretty sure there will be a huge fee involved!” Shaw is part of a 23-man England World Cup squad that has plenty more youth in it, with the likes of Ross Barkley and Raheem Sterling also included. While approving of Hodgson’s selection and pleased it features several younger players, Owen has also been keen to stress he believes those chosen have been on merit, regardless of their age. And he is feeling positive about what the group can achieve at the tournament in Brazil. He said: “I think a lot of the players we will be pinning our hopes on are youngsters – and that is maybe just a coincidence. “They have all come off a great season for their clubs, are full of confidence, and I’m hoping one or two of them will star in this tournament. “I think England are going to surprise a few – I think we could do well.” The future of the national team has been very much on the agenda recently after Football Association chairman Greg Dyke unveiled a set of proposals aimed at boosting the number of English players at the top of club football. Owen was speaking at St George’s Park, where he was promoting the FA’s ‘Reds v Blues’ initiative, designed to encourage people of all ages and abilities to play the game. And the former Liverpool and Newacastle forward feels the key issue in terms of the England debate is ensuring there is decent coaching at grass-roots level. “In the initial stages it is just about enjoyment for youngsters – just getting out and about is key,” Owen said. “Then, later on, into your teens, it really is important to get good coaching, better coaching, and have a pathway through to a first team.” The Reds v Blues weekend of football celebrations starts on June 6 and will see people representing a red or blue team, playing the game in whatever form they wish, ranging from kickabouts in gardens to organised five-a-side and 11-a-side matches. Scores from all the games that take place will be combined to create an overall final score at the end. last_img read more

Receptional – The search for successful player acquisition

first_imgShare StumbleUpon XLMedia feels strain of Google deranking July 23, 2020 Submit Related Articles Paddy Power: Maintaining brand identity with daring marketing campaigns July 27, 2020 Raketech names Karlsten as new COO May 27, 2020 Share Search remains a potentially lucrative acquisition channel for sports betting operators, but the ever-changing Google landscape makes it one of the most challenging for marketers to get right. Which explains why a group of marketing and SEO specialists from sports betting and online casino operators could be found in a conference room at Google’s London office on a cold, wet November afternoon for a seminar entitled What’s New In Search Marketing For Gaming Marketers?Organised by SBC Awards-nominated digital marketing agency Receptional, the seminar saw five experts provide insights into the latest developments in organic and paid search, as well as some of the more creative aspects of promoting a brand online. Yiannis Pavlakis of Google opened proceedings, detailing the changing trends in the more than 90 million gaming searches in the UK each month. In addition to a growing interest in esports betting and the popularity of rugby among female bettors, he highlighted the increase in searches for gambling-related phrases that include words that suggest immediacy such as ‘today’ or ‘tonight’.Pavlakis also revealed a 30% year-on-year growth in gaming searches on YouTube, suggesting that there is a major opportunity to reach players via branded video content. YouTube channels about poker, casino and esports are particularly popular with young consumers. Justin DeavilleReceptional’s managing director Justin Deaville then updated the audience on the latest developments in PPC advertising, including various new Google ad formats and the huge potential offered by video adverts. Importantly, he also looked at some of the ways gaming operators can reduce the costs and improve the conversion rates of their ad campaigns. From better audience targeting and more relevant ad text to faster mobile site speeds, there are lots of opportunities to increase ROI from Google and YouTube ad campaigns – it’s all about having the required expertise. Matt Lewis, Lead Creative at Fall Off The Wall, talked about developing creative ideas that are adaptable enough to perform across multiple channels, illustrating the point with some examples of attention-grabbing TV and social media ads produced for Sky Bingo and Sky Vegas. He also detailed the importance of some elements that can easily be overlooked – such as strong subtitles for social videos as many people watch with the sound turned off – and made the point that advertisers only have a three-second window in which to engage customers with digital ads. Dean Akinjobi, CEO of Football Media, discussed the potential benefits of influencer marketing for operators, and why it can only work if the messaging is authentic, the voice is right and engaging content is targeted to the correct audience. He also looked at how to achieve an aligned multi-channel marketing strategy, so that each team involved is working towards the same goal, their efforts are complementary and that investment is made in the most effective areas. Jack RoseThe seminar concluded with Receptional’s Head of Sports and Gaming Jack Rose detailing the many steps he uses in content-based SEO campaigns for sports betting and online casino operators. The points were illustrated by an impressive case study that demonstrated how his team had kept an operator at the top of the Google rankings during the build-up to and week of the Cheltenham Festival, helping to drive increased levels of traffic to site and a greater number of sign-ups. Overall, the afternoon featured a host of insights and some useful tips, and also served to illustrate both the potential offered by search marketing and the complexity of running successful campaigns in the highly-competitive gaming sector. The main takeaways from the event included:You don’t have to choose between data and creativity. Identifying and analysing the key data is essential to any successful campaign, but imagination and clever messaging also have an important role to play in converting searchers into registered users.It isn’t all about size of budget. Smaller operators can compete in search, providing they have access to the expertise needed to follow the latest best practice. Relevance and quality are crucial to the success of both organic and paid search campaigns. If you are investing in search marketing, make sure people who click are taken to useful, engaging landing pages about the subject they expect to find. Google is constantly changing, as are consumer preferences, so your team’s skills and knowledge base also need regular updating. The financial benefits of getting search marketing right are potentially huge, so money spent on up-to-date expertise – whether in the form of training or specialist external resource – is a sound investment.Receptional will be running another seminar for search marketers in the gaming industry in the new year. Contact Maxine Wilson to register your interest in attending.  _______________________last_img read more

Huskies beat Dawson Creek 7-3

first_imgThe Fort St. John Huskies handed Dawson Creek another preseason loss on Saturday night. While the Jr. Canucks managed to stick with the Huskies for longer than they had on Wednesday night, they still seemed slow and disorganized, allowing a talented Huskies team enough scoring chances to slowly put the game out of reach.It was Dawson Creek that struck first, when a John-Wayne Howes centering pass deflected off the stick of Payden Wongstedt and past a wrong-footed Ty Gullickson.  – Advertisement -Wongstedt would make amends early in the second, firing his first of the night past Dawson Creek goaltender Nick Broessler.  The Canucks took another lead on a Ewan Weaver marker minutes later, but then the wheels began to fall off for the road team. Luke McInerney retied the game 8 minutes into the second, and before the period was out, Cash Brinkworth gave the Huskies a lead, when he fired a point shot through a maze of legs and into the back of the net. The Huskies did give Dawson a chance to get back in the game early in the third, with successive penalties to Jesse Disher and Cash Brinkworth.   But, the Canucks were unable to muster any chances on the nearly two minute two-man advantage, and Payden Wongstedt scored his second of the night on a Huskies powerplay soon after.  Dan Pappin gave the Huskies more breathing room 30 seconds later, as he found himself on the end of a passing play with his familiar line-mates Cody Kalb and Dylan Apsassin. Advertisement Charles Radke made up for a lackluster game with a nice finish on a two-on-one with John-Wayne Howes to make it 5-3, but Cody Kalb quickly restored the three-goal lead, and Kole Norris iced the game, on a powerplay in the dying minutes, for a final score of 7-3. Coach Bob Kalb again split the workload between his two rookie goalies, with both looking confidence and capable.  He expects to do the same on Sunday, when the Huskies wrap up their preseason with a road game in Peace River. A couple of hundred fans were on hand at the North Peace Arena on Saturday, with all proceeds going to Fort St. John’s Child Development Centre, in honour of Terry Norris and Tom Ward. The Huskies open their regular season on Friday night, on home ice, against Dawson Creek.Advertisementlast_img read more