Betfair – Fillon slip sees Emmanuel Macron take ‘France 2017’ market lead
French racing secures ‘conditional approval’ on restart programme May 4, 2020 Share Related Articles ANJ takes charge of new French gambling era June 22, 2020 France Galop eyes May return for French Racing April 16, 2020 Submit Share StumbleUpon Emmanuel Macron leader of socialist independent party ‘En Marche’ has been priced as 6/4 ‘French 2017 Presidential Election’ market favourite (39% chance of win) by the Betfair exchange.Macron who announced his official candidacy last November has been labelled as the French Left’s best hope at defeating hard-right candidate Marie Le Pen, who is currently Betfair’s third market favourite at 7/2 (21% chance of win).As France gears up for its first round of ballot voting (the French electoral system operates a two-ballot structure), former market favourite Francois Fillon has been hit with severe allegations of cronyistic conduct this January.Betfair politics reports that Fillon price has drifted to 7/4 (36% chance of win). However, it remains unknown whether a slip in Fillon popularity benefits socialist Macron or far-right hardliner Le PenNaomi Totten, Spokesperson for Betfair, commented on France 2017: “Francois Fillon was the clear favourite for presidency once chosen to represent the Republican Party in this year’s election. However, after becoming embroiled in the Penelope-Gate scandal and with authorities today raiding his office, Emmanuel Macron has leapfrogged Fillon and is currently the 6/4 favourite for presidency.“Marine Le Pen had been briefly favourite in November and remains very much in the running, sitting comfortably at around 7/2 behind the two frontrunners. For the Socialist Party, things aren’t looking so optimistic as their elected candidate Benoit Hamon trails behind at 45/1. Alain Juppé has also been backed in from 999/1 to a low of 29/1 as a replacement for Fillon who may have to surrender his candidacy should he be unable to weather the storm.”
Related Articles SIS pens new partnership with Colossus Bets October 8, 2019 StumbleUpon Colossus Bets confirms cash-out collaboration with bet365 October 1, 2019 Colossus Bets backs Central Park sweepstakes March 20, 2020 Share Submit Share Bernard Marantelli, Colossus BetsA Bet A will integrate and distribute sports pools to its stable of operator partners, after signing a deal to become Colossus Bets’ seventh platform partner.The collaboration, which will increase the liquidity going into Colossus Bets’ global pools, ensures that the Colossus product portfolio will be available to A Bet A’s client base for retail, web and mobile.Bernard Marantelli, CEO of Colossus Bets, said: “With a particularly strong retail distribution network, A Bet A is an excellent partner for us.“Not only will our life-changing pool prizes be made available to A Bet A’s growing list of online partners, but this deal will also bring our products into the high street so betting shop punters can join our global pools.”Chris Latter, CEO of A Bet A, added: “The formula of lottery-sized sports jackpots with cash-out throughout will be a strong risk-free addition to what we offer to our operator clients. Our clients are always looking for innovative content and Colossus pools represents an ideal additional product for their punters to enjoy.”Colossus Bets will be exhibiting at ICE 2017 from February 7-9 at stand S1-312. Rather than showcasing an array of beautiful girls, the company will be promoting a Gladiator, who will be dressed up and painted for a first day ICE selfie.
Share 1Sarah Shannon – OneBet210.38 2Stephen Harris – bettingexpert29.46 3Edward Rycroft – LeoVegas37.80 4Harry Lang – Pinnacle47.00 5Alexman – OLBG25.10 6Tim Reynolds – Sun Bets25.00 7Steven Mullington – 888sport24.57 8Ben Cleminson – Square in the Air24.50 9Conall McSorley – Metric Gaming14.00 10Charlie McCann – BetVictor12.25 11Alex Donohue – ODDSbible12.00 12Rupert Adams – William Hill10.50 Submit Björn Nilsson: How Triggy is delivering digestible data through pre-set triggers August 28, 2020 Both of our guests made it into the top four in the Tipster Challenge, with Edward Rycroft from LeoVegas edging Pinnacle’s Harry Lang despite achieving fewer victories.On a day of sustained success at Catterick, Rycroft’s three race wins amounted to 7.80 points, while Lang only mustered 7.00 points from four victories including his Nap of the Day ‘Three Duchesses’.Meanwhile, bettingexpert’s Stephen Harris saw his weekly average reduced to 9.46 points after ten weeks of action, after recording just the two wins on Searanger and Khitaamy.Race Winners at Catterick:Reflect Alexander – 4/5Searanger – 11/4Three Duchesses – EvensMeshardal – 3/1Khitaamy – 6/5Yorkshiredebut – 2/1Swansway – 4/1Tipster Challenge 2017 Leaderboard StumbleUpon Danske Spil calls for esports makeover with Pinnacle Solution August 25, 2020
Related Articles Share RankTipsterRace WinsPoints Kambi takes full control of LeoVegas sportsbook portfolio August 26, 2020 bettingexpert and a rotation of guests will be providing expert tips for a specific Wednesday race meet.We will keep record of points won each week and the number of race wins for each.The guests will compete individually, with their points going up against the average total for bettingexpert.The new tips will be published on Wednesday ahead of the race meet, and the results will be available on Thursday.For the competition, we will assume that all selections are backed with 1 point.Lost tips will count as 0 and won bets will be added to the leaderboard at SP value.Each tipster will get a ‘Nap of the Day’ each week which scores double points.For example, if bettingexpert’s Stephen Harris backs a winning horse at 8/1, he will get 8 points; if he has put this horse forward as his ‘Nap of the Day’, the reward is 16 points.
Superbet highlights integrity commitment with IBIA membership July 9, 2020 StumbleUpon Related Articles IBIA: Australia has made no progress on safeguarding sports integrity July 28, 2020 International betting integrity body ESSA is to engage in three new anti-match-fixing projects that have been granted funding from the European Commission’s Erasmus+ programme. The funding will see the association involved in a total of four anti-match-fixing projects simultaneously and is part of ESSA’s on-going policy to participate in and promote integrity efforts on behalf of its members, which include leading global sports betting brands.Khalid Ali, Secretary General for ESSA, welcomed the successful funding applications stating: “These projects have the potential to make a significant positive impact in the fight against match-fixing. They represent an important part of ESSA’s goal to protect our members, consumers and sporting events from betting-related corruption, in collaboration with key stakeholders. We look forward to working closely with our partners and contributing fully to all of the projects we are involved in.”ESSA has supported the EU Athletes’ player betting education programme since 2010 and its new PROtect Integrity+ project is one of the three that have received Erasmus+ funding. The new project’s aim is to combat the cross-border match-fixing threat to European sport by providing the ‘first European-wide, athlete-led whistleblowing system’. Implemented in the first stage in seven countries and five different sports, the secure mobile application reporting tool will encourage athletes to report approaches and suspicions of match-fixing.ESSA will also be involved in the T-PREG and Fundacja Ekstraklasy anti-match-fixing projects. The Lisbon and Milan Catholic University coordinated T-PREG project will roll out a programme of workshops designed to educate and deter match-fixing, enhancing the know-how on reporting systems across all levels of sport in at least five EU countries. The Polish football managed Fundacja Ekstraklasy programme will conduct a comprehensive assessment of the reasons motivating match-fixing in European football and seek to implement preventative actions.These three programmes add to ESSA’s existing engagement in Transparency International’s Anti Match-Fixing Top Training programme, which was granted Erasmus+ funding last year. It is focused on delivering tailored training for top decision-makers in sport and the media to promote increased understanding, and effective policy action guidelines to the European Commission. ESSA has also recently finished a successful 18-month collaboration with the Council of Europe led Keep Crime out of Sport (KCOOS) project promoting the Convention on the Manipulation of Sports Competitions. Europol warns of ‘greater risk’ of match-fixing during pandemic August 7, 2020 Submit Share Share
Share StumbleUpon Paf has made a significant contribution to the Åland community after allocating €18 million of its 2017 revenues to the Finnish province’s regional government.The gaming company’s annual turnover reached €116.5 million for the full-year, up 2.6% year on year (YOY) from €113.5 million in the corresponding 2016 period.This increased turnover led to the firm posting an operating profit of €27.6m, a rise of more than 80% on the €15.2m recorded in 2016.Paf CEO Christer Fahlstedt said: “2017 was a very strong year for Paf. Our net result nearly doubled during the year and we saw a steady growth in all markets.“We are proud to have performed so well despite the sale our Italian subsidiary in February 2017. This shows that our strategy, which focuses on key markets and cost effectiveness, has already born fruit.”The gross gaming revenue for online operations rose from €81.9m to €84.5m, while GGR for physical gaming, on land and aboard ships, increased from €31.5m to €31.9m.“We are extra proud of our good result in 2017 because we have invested heavily in responsible gaming measures at the same time,” continued Fahlstedt. “During 2017, we have made many concrete improvements in order to better support responsible gaming.“For example, we follow up our customers’ gaming patterns, and based on this we contacted a significantly higher number of customers than before in order to prevent problem gaming.” Share Submit Paf pays additional €40m in dividends to ease coronavirus impact April 20, 2020 Veikkaus calls for early introduction of Finnish age verification measures August 28, 2020 Paf CRO Daniela Johansson wins SPER’s Swedish leader of the year June 11, 2020 Related Articles
Share GVC absorbs retail shocks as business recalibrates for critical H2 trading August 13, 2020 Julian Borg-BarthetIndustry risk management and jackpot insurance firm RISQ has moved to strengthen its commercial arm confirming the appointment of Julian Borg-Barthet as new Business Development Director.Borg-Barthet joins RISQ senior management team, from gambling regulatory compliance and auditing firm NMi-Gaming, where he led commercial divisions for a period of seven years, until the firm recent acquisition by Gaming Labs International (GLI).Confirming the appointment of Borg-Barthet, Tom Mitchell, Director of B2B at RISQ, said: “We’re delighted Julian is joining the RISQ team. His experience and contacts in sales and business development are second to none. We feel sure he’ll be a true asset to both RISQ and all our clients, as we bid to broaden our global footprint.”Leading RISQ’s commercial development, Borg-Barthet will be tasked with leading the expansion of RISQ’s new and existing industry services.Borg-Barthet joins RISQ following a successful period of growth in which the company has added GVC Holdings, Betway and William Hill as new jackpot insurance clients.Borg-Barthet commented on joining RISQ: “I’ve always based my business relationships on the ability to add value. Working with RISQ, I’ve not only found a string of products that complement the different sides of the gaming industry but also a strong, experienced team that are client-focused and eager to tailor their offering to make it work for the customer. The team at RISQ have solid relationships across the insurance world, cultivated after years of risk management and consultancy in the gambling space. They’re trusted and respected. I can’t back a better story than that.” Submit Related Articles Jason Ader – No Boogeyman… Activism will play a vital part in reshaping gambling August 20, 2020 GVC hires ‘comms pro’ Tessa Curtis to re-energise media profile August 25, 2020 Share StumbleUpon
Playtech goes live in the US with bet365 August 7, 2020 GVC hires ‘comms pro’ Tessa Curtis to re-energise media profile August 25, 2020 Submit Share Related Articles Share StumbleUpon Jason Ader – No Boogeyman… Activism will play a vital part in reshaping gambling August 20, 2020 FTSE250 gambling technology group Playtech Plc has today issued a corporate profit warning, detailing continued Asian market woes.Issuing its second Asia related profit warning over the past year, Playtech governance details a continued slowdown of its Asian market operations and services.“As previously reported, average daily revenue in Asia continues to be impacted by an increasingly competitive backdrop. Towards the end of the first half, this market has seen a particularly aggressive pricing environment from new entrants to the market and this has impacted revenue” details Playtech in its corporate announcement.Updating investors, Playtech governance has detailed that it sees ‘no material improvement’ with regards to its Malaysian position, a major territory for Playtech’s Asian market operations.Due to the impacts, The FTSE firm anticipates its Asia market revenues to be circa €70 million below its original expectations, which will consequently impact Playtech full-year 2018 corporate run rate.Playtech governance has moved to revise its full-year 2018 corporate forecast, targeting adjusted earnings between the range of €320-360 million.Playtech’s revised forecast will not include the +€220 million of profits made from the operator selling divesting its stake in the enlarged GVC Holdings.Commenting on the update, Mor Weizer, Group CEO of Playtech Plc, said: “Clearly the recent trading performance in Asia is disappointing. We have taken steps to further support our partners in the region and we will continue to work to preserve our position in the face of an increasingly competitive environment.“In line with our stated strategy, progress in fast-growing, regulated and soon to-be-regulated markets continues apace. Momentum in key regulated markets continued in the first part of 2018 with new agreements with Gala Leisure in the UK, SAS in Portugal and Totalizator, the Polish national lottery. Additionally, regulatory developments in the US represent a significant opportunity for the Group. The organic growth reported in the non-Asian B2B gaming business combined with the recent acquisition of Snaitech in Italy provides management with confidence that this strategy will materially improve the quality and diversification of Playtech’s performance in 2018 and beyond.”
ITV secures three-year British racing broadcast deal August 5, 2020 Share BGC: Charities win big as bookies take beating in Britannia Stakes June 19, 2020 Share Related Articles Submit A new report published by the British Horseracing Authority (BHA) has been released, which has revealed a rapidly growing interest in UK horse racing across China, which may offer a huge trading and influencing opportunity for the UK.The report, entitled British Horseracing’s International Influence, sets out to examine the ways in which British racing can both influence and support the UK Government’s trading objectives abroad via sports diplomacy strategies.Guy Henderson, Ascot Racecourse CEO, commented: “Our ambition is to continue to grow our brand and represent British racing on the global stage and it is enhanced by such an extensive broadcast network with unprecedented reach during the Royal Meeting.“Royal Ascot 2019 was once again broadcast live in China through the Sina network, which has 270 million subscribers. This broadcast deal was first struck in 2017 and includes active social media coverage through Weibo, China’s leading social media channel with 600 million accounts.“China is a very important emerging market for us with an increasing number of owners with interests in British racing. To be able to provide this coverage in China, where the ceremony and tradition of Royal Ascot is of considerable interest, is a key part of our international broadcast strategy.“This partnership with Sina presents a crossover of sports and social, introducing the unique culture of British horse racing into Chinese life which we hope will develop into investment into the sport to the benefit of Britain.”The report discusses how Britain can benefit directly from Chinese investment in British racing and indirectly by using the extraordinary appeal of global events such as Royal Ascot, Epsom Derby and the Grand National.Chinese influence in UK racing is considerably growing, with China Horse Club and Yulong Investments having already submitted runners across a number of major British meetings, including Royal Ascot.Sir Hugh Robertson, former Minister for Sport and the Olympics and Foreign Office Minister, who launched the report, said: “We believe that horseracing is a sport at which Great Britain leads the world, and this report demonstrates how our big race-meetings and high-quality bloodstock are already a major international draw.“I’d like to see the UK government work more closely with British racing in the future both to promote the sport as an investment and influencing opportunity and to use its powerful international appeal to Chinese audiences and beyond.”James Oldring, Operations Director at Great British Racing International which promotes British racing overseas, added: “British racing has long had an attraction to international investors, but China could be fertile ground for attracting new interest.“There are already a number of Chinese investors who have made significant forays into British racing but there is a golden opportunity for the sport to capitalise on the openings presented by China’s growing horseracing industry and expanding economy.” Ascot adds three-year extension to Sky Sports Racing deal August 14, 2020 StumbleUpon
Share StumbleUpon XLMedia feels strain of Google deranking July 23, 2020 Submit Related Articles Paddy Power: Maintaining brand identity with daring marketing campaigns July 27, 2020 Raketech names Karlsten as new COO May 27, 2020 Share Search remains a potentially lucrative acquisition channel for sports betting operators, but the ever-changing Google landscape makes it one of the most challenging for marketers to get right. Which explains why a group of marketing and SEO specialists from sports betting and online casino operators could be found in a conference room at Google’s London office on a cold, wet November afternoon for a seminar entitled What’s New In Search Marketing For Gaming Marketers?Organised by SBC Awards-nominated digital marketing agency Receptional, the seminar saw five experts provide insights into the latest developments in organic and paid search, as well as some of the more creative aspects of promoting a brand online. Yiannis Pavlakis of Google opened proceedings, detailing the changing trends in the more than 90 million gaming searches in the UK each month. In addition to a growing interest in esports betting and the popularity of rugby among female bettors, he highlighted the increase in searches for gambling-related phrases that include words that suggest immediacy such as ‘today’ or ‘tonight’.Pavlakis also revealed a 30% year-on-year growth in gaming searches on YouTube, suggesting that there is a major opportunity to reach players via branded video content. YouTube channels about poker, casino and esports are particularly popular with young consumers. Justin DeavilleReceptional’s managing director Justin Deaville then updated the audience on the latest developments in PPC advertising, including various new Google ad formats and the huge potential offered by video adverts. Importantly, he also looked at some of the ways gaming operators can reduce the costs and improve the conversion rates of their ad campaigns. From better audience targeting and more relevant ad text to faster mobile site speeds, there are lots of opportunities to increase ROI from Google and YouTube ad campaigns – it’s all about having the required expertise. Matt Lewis, Lead Creative at Fall Off The Wall, talked about developing creative ideas that are adaptable enough to perform across multiple channels, illustrating the point with some examples of attention-grabbing TV and social media ads produced for Sky Bingo and Sky Vegas. He also detailed the importance of some elements that can easily be overlooked – such as strong subtitles for social videos as many people watch with the sound turned off – and made the point that advertisers only have a three-second window in which to engage customers with digital ads. Dean Akinjobi, CEO of Football Media, discussed the potential benefits of influencer marketing for operators, and why it can only work if the messaging is authentic, the voice is right and engaging content is targeted to the correct audience. He also looked at how to achieve an aligned multi-channel marketing strategy, so that each team involved is working towards the same goal, their efforts are complementary and that investment is made in the most effective areas. Jack RoseThe seminar concluded with Receptional’s Head of Sports and Gaming Jack Rose detailing the many steps he uses in content-based SEO campaigns for sports betting and online casino operators. The points were illustrated by an impressive case study that demonstrated how his team had kept an operator at the top of the Google rankings during the build-up to and week of the Cheltenham Festival, helping to drive increased levels of traffic to site and a greater number of sign-ups. Overall, the afternoon featured a host of insights and some useful tips, and also served to illustrate both the potential offered by search marketing and the complexity of running successful campaigns in the highly-competitive gaming sector. The main takeaways from the event included:You don’t have to choose between data and creativity. Identifying and analysing the key data is essential to any successful campaign, but imagination and clever messaging also have an important role to play in converting searchers into registered users.It isn’t all about size of budget. Smaller operators can compete in search, providing they have access to the expertise needed to follow the latest best practice. Relevance and quality are crucial to the success of both organic and paid search campaigns. If you are investing in search marketing, make sure people who click are taken to useful, engaging landing pages about the subject they expect to find. Google is constantly changing, as are consumer preferences, so your team’s skills and knowledge base also need regular updating. The financial benefits of getting search marketing right are potentially huge, so money spent on up-to-date expertise – whether in the form of training or specialist external resource – is a sound investment.Receptional will be running another seminar for search marketers in the gaming industry in the new year. Contact Maxine Wilson to register your interest in attending. _______________________