once to all the holidays to a variety of consumer products, but now the number of shops selling huge, therefore, only do the marketing work, will make the national marketing more successful. The National Day is coming, I teach you three do national marketing.
brand portfolio. During the national day, the brand portfolio to meet the target consumer’s buying habits. Large package of goods and large packaging with gifts is a good choice, because the majority of household consumption behavior during this period. At this point, for the promotion of new products, the market is also a good time. During the holidays, customers have relatively abundant time to absorb commodity information, listen to the introduction and recommendation of sales staff. The old products and short shelf life of goods through the holiday sales occasion to do some special offer and gifts. In short, in the product mix, it is appropriate to use the new with the old, highlighting the new strategy.
interactive promotion. Simple "oneself" of course not attract their attention in the current consumer behavior is more rational, businesses must focus on creating experiential consumption atmosphere. In addition, the shaping of the holiday atmosphere is critical, the words of the shopping guide staff should be enthusiastic, standardized, and appropriate to carry out some fun, participatory and interactive promotional activities are relatively strong.
trading rhythm. When the national day seven days long holiday, it is difficult for a single day for publicity and promotion. Then the design of a unified theme, such as national day promotions can be "celebrate National Day" as the theme. At the same time, before the holiday preparations so as not to delay the daily sales, avoid care for this and lose that.
said that although every shop want in the National Day this day to do the marketing work, but because of the fierce competition, the same may be their business strategies, resulting in the operation of shops did not improve what. So, if you want to do a good job in the national marketing, more than three will become your shop business strategy?